Post Production Checklist

Posted by (twitter: @Cappa_Games)
October 1st, 2012 10:55 pm

Post Production Checklist

If you haven’t launched a game before, here are a couple of things to keep in mind:


Making a Trailer

  1. Gather Footage (screen capture program is likely needed)
  2. Learn the basics of a video editing program (if you don’t know how already)
  3. Edit the footage
  4. Make a Youtube account and post it

Here’s our Trailer.

Marketplace Requirements

Here are some of the things you are usually required to have:

  • Buying an account: Most marketplaces require you to purchase an annual membership. iPhone for example costs 99$ a year.
  • Tiles and/or Boxart: These are easy to forget despite how important they are. Each marketplace has there own specific dimensions that you MUST meet. Here is our XBLIG Box Art for Knight Souls.

  • Description: Provide a good description of your game so a potential player will know what your game is and why they should buy it. If your not providing a free trial this is even more important, as the player only has this information to go off of.
  • Keywords: Think of some great keywords so people can find your game easily.
  • Screenshot: Most marketplaces require at least one screenshot. These usually have specific dimensions that you must follow.
  • Category: Pick an appropriate category to place your game in. Here are some potential choices: action + adventure, platformer, puzzle, role playing, shooter, etc.
  • Bank Account and/or PayPal: That 1$ needs to go somewhere after all.
  • Platform Requirements: Each platform will have there own set of requirements you must follow. For example, Windows Phone requires a support button.

Releasing the game

Here are some things to expect when releasing the game:

  • Submission period: It can take anywhere from 1 day to 2 weeks from the the day you submit, till the time it hits the marketplace. In my experience it has taken about 5 business days.
  • Rejected: Your game can end up being rejected if it has bugs or if you do not meet some of the platforms requirements.


Well it’s 2:00 in the morning, I think this list will do for now. Feel free to add more to the list in the comments if I’m missing anything here.

One Response to “Post Production Checklist”

  1. dougalicious says:

    One thing about your description on most app stores – DO NOT put alpha, or beta or work in progress anywhere in your description.

    I have a game that is live in the app store that is a work in progress. When I submitted it originally I didn’t expect it to pass and it did. However when I did an update and added alpha version in the description they rejected it. Because it breached terms and conditions….

    Just a heads up for anyone thinking of doing that

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