It’s time for our traditional
Our dear overlord PoV invented the October Challenge in 2010 as a special event here at Ludum Dare. But how is it different? While the usual competitions on this site are about making games, the October Challenge encourages you to sell a game.
- Create and finish a game
The “???” is what the October Challenge is all about, and usually just means “Take your game to the market”! Of course, it’s much more complicated than that. For instance, exploring all the available options (Steam, itch.io, AppStore, etc.) and ultimately deciding for one or more will be part of the Challenge.
When you make your game, disregard all usual Ludum Dare rules (no restrictions). You could create a new game from scratch, but also expand a game you previously made during a jam, or even just continue and release the project you currently work on. Your mission, if you choose to accept it, is to finish the game and do everything necessary to start earning money from it. Other than that there are no specific rules, and you can choose whichever platform you like and fits your game. Reach that goal or at least promise to reach it within a short time after the event.
Beware: don’t underestimate all the stuff that doesn’t go directly into the development! If you never went commercial before you will have to fill out necessary paperwork. In any case you must prepare all the assets (descriptions, manuals, icons, banners), and then publish your game to the respective market or store by November 1st. (Don’t forget that some stores need a few days for approval.)
In the former Challenges participants were asked to earn at least $1, but I find that having a higher goal would benefit the cause. So I Dare you to try to earn at least $48 (or $72, if you submit as a team) 😉 with your game! While the difference might seem small, the idea is to put a serious effort into the hard part of selling a game: marketing, promotions, generally getting the word out. I encourage all participants to discuss their selling strategies and marketing decisions in the comments and the chat.
Once you’ve published your game, let us know about it by submitting it here:
Finally, if you successfully earned a bit of cash in the days or weeks that follow, you’ve won the challenge! And if you don’t, you’ve probably still learned something very valuable.
So that’s the October Challenge. Good luck! (And don’t forget to have fun!)
PS: You will find a F.A.Q. in the comments section.